The goal was to seamlessly integrate the brand and environmental graphics into the new structure with energy and clarity. The challenge was to create family-friendly visuals and wayfinding for a large venue while incorporating historic archives into the professional world of figure skating. Collaborating closely with the Skating Club of Boston and Studio Troika, we refined the visual identity and designed a signage system that brings the classic brand to life in a modern way. By blending color, typography, and imagery, we helped shape the brand for the next generation.