Cambridge Crossing

DivcoWest commissioned large-scale imagery and graphics to invigorate the public areas of a new mixed-use development in Cambridge, MA. The signage reflects the developer’s vision of an innovative, 24-hour neighborhood, using playful illustrations and bold colors to celebrate the diversity of East Cambridge. Vibrant, abstract patterns invite viewers to connect with the imagery in their own way. Large-scale graphics for retail windows and a bike room highlight Cambridge’s rich history with biking, with plans to expand branding to a second Bicycle Center within the development.